For independents and global brands alike

Let a good taste linger.

Linger turns the moment someone likes your brand in person into an offer they choose to keep in Apple or Google Wallet. One tap on a Linger card, an email address and a tick: no app, no sign-up form. You stay in their pocket and see who comes back.

  • Nothing to install
  • Consent recorded for every follower
  • Live in a week
Illustration: a printed Linger card for an example brand, Saltmarsh Crisps, saying “Liked the taste? Keep it. Tap your phone here”; a phone showing the offer, £1 off the next bag, with Add to Apple Wallet and Add to Google Wallet buttons; and the Wallet passes people keep.
Made for samplingFood & drink festivalsTrade and consumer showsIn-store tastingsMarkets run by organisers

Why it works

Kept, not caught.

People say yes more easily when they don’t have to hand anything over. Linger asks for one tap, not an email address, and that’s why more of your samplers stay.

The usual way (what Linger replaces)

  • A clipboard, a QR code to a long form, or a prize draw
  • Name, email and phone number before they can leave
  • A list of people who wanted the prize, not the product
  • Unsubscribe links buried in the footer

LingerWith Linger

  • One tap on the Linger cardNFC, with a QR code for phones without it
  • The offer goes into their WalletJust an email and a ticked box naming your brand. No app, no sign-up form
  • Followers who liked the tasteThey chose to keep you, so they open what you send
  • Let go in one tap, any timePeople keep more brands when leaving is easy

How it works

Four steps on the day. Four for your team.

You carry on as normal. The card does the asking, the Wallet does the remembering, and you see who came back.

For the person in front of you

Taste, tap, keep, come back.

  1. Taste

    They try your product, like they always have.

  2. Tap

    One tap on your Linger card opens your offer. No app.

  3. Keep

    Just an email and a tick, and the offer goes into Apple or Google Wallet.

  4. Come back

    A nudge before the offer ends brings them to your shop or shelf.

For your brand team

Book, place, follow up, see sales.

  1. Book your show

    Pick the event and write your offer. It takes ten minutes.

  2. Place your Linger card

    We post your branded NFC cards. Put them wherever people meet you.

  3. Follow up

    Send a new offer or launch to the Wallet passes of people who kept you.

  4. See who came back

    Followers, redemptions and sales, by show. Export to your CRM.

What people see

Your brand up front. Linger in the corner.

Everything carries your logo and your offer. Linger is the quiet host: it keeps the pass working, the consent recorded and the follow-ups on time.

The Linger cardA6 or A5, NFC inside. Your logo, your offer, our tap.
The Wallet passOne pass holds every brand they keep. Updates arrive as a quiet notification.
The follow emailSent when someone follows: the code, a link to the pass, and a one-tap exit.

Results

What one weekend could look like.

These are our planning figures for a three-day festival stand. We’ll replace them with real pilot results, brand by brand, as they come in.

samples handed out over the weekend
1,200samples handed out over the weekend
people who keep your offer (1 in 4)
300people who keep your offer (1 in 4)
Linger fee for the show, all in
£250Linger fee for the show, all in
per follower who chose you
83pper follower who chose you

Planning assumptions, not measured results.

Case studies are coming. Our first pilots run from spring 2027. Want your brand to be one of them? Pilot brands get the first show free.

Join the pilot

Pricing

Pay for the people who keep you.

No hardware to buy and no contract. Book a show by card, and the price is capped, so a great weekend never surprises you.

Per show

£100

to book, then 50p per follower, never more than £400 a show

  • Branded NFC Linger cards, posted to you
  • Your offer in Apple and Google Wallet
  • Consent recorded, wording versioned
  • Follower and redemption dashboard, CSV export

Between shows

from £99 a month

Keep talking to your followers: new offers, launches, the next event you’re at.

  • Starter: up to 500 followers, £99 a month
  • Growth: up to 2,500 followers, £199 a month
  • Pro: up to 10,000 followers, £399 a month
  • Shopify and WooCommerce redemption tracking; cancel any month

Pilot pricing, excluding VAT.

For event organisers

Give every exhibitor a reason to come back next year.

Offer Linger as part of the stand package. Your exhibitors leave with followers, not just footfall, and you get a results page to sell next year’s stands with.

Talk to us about your show
  • Free to start for smaller shows; larger shows share exhibitor fees
  • One sign-up link for all your exhibitors
  • Show-wide results: taps, follows, redemptions
  • We can staff the first day with you

Where you’ll find Linger

Events

Shows running Linger, with dates. Exhibiting at one? Book your Linger card through us.

Our first pilot shows will be listed here in spring 2027. Running a show? Talk to us.

Questions

Frequently asked questions

The short version of how Linger works, what it costs and how consent is handled.

What is Linger?

Linger is a tool for brands of any size that meet people in person, from independents to global names. People who like what they find tap a Linger card and save the brand's offer to Apple Wallet or Google Wallet. The brand can then send them offers and news through the pass, and see who comes back to buy.

Do people need to download an app or fill in a form?

No. One tap on the NFC Linger card (or a scan of its QR code) opens a web page with the offer. People enter just their email address and tick a box that names the brand: no account, no name, no long form. Adding the offer to Wallet is one more tap, and following the next brand they meet is a single tap.

What data does the brand get?

The brand sees how many people tapped, kept the offer and redeemed it, and the sales tied to those codes, by show. Followers' email addresses, each with its consent record, are in the brand's follower export. Linger never asks for names, phone numbers or addresses.

How is consent handled?

Each person chooses each brand themselves on one clear screen. Linger records the exact consent wording they saw, and they can let any brand go in one tap from the pass or any email.

How much does Linger cost?

During the pilot: £100 to book a show, then 50p per follower, never more than £400 a show. Between shows, monthly plans start at £99 (500 followers), with £199 (2,500) and £399 (10,000). Prices exclude VAT.

Which phones does it work on?

iPhones with Apple Wallet and Android phones with Google Wallet. The Linger card has NFC for a tap and a QR code for phones without NFC.

Can alcohol brands use Linger?

Yes. Offers stay about the brand and its products, never about drinking more, in line with the UK CAP Code. Shows check ID for over-18s, and alcohol offers are for over-18s only.

How are sales tracked back to a show?

Each person gets their own code. When it is used online (Shopify, WooCommerce or an order export) or redeemed in person, the sale is matched to the show where they kept the offer.

Linger

Your next sampling day, kept.

Tell us the show and the product. We’ll set up your Linger card and offer, and show you the dashboard before the doors open.

Prefer email? hello@uselinger.app

All fields are required unless marked optional.

The product you sample, how many tasters you expect, your dates.

We use these details only to reply to you about Linger. See our privacy notice.